YouTube ads for beginners: How to successfully advertise on YouTube
Video content is strong.
YouTube has more than 2 billion users. Each day, they watch over a billion hours of video and generate billions of views.
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YouTube mobile is more popular than any cable network in America, reaching more people between 18 and 49 years old.
It’s no surprise that videomarketing is on the rise.
If you’re dying to know how to tap into the awesome power of video marketing, this article is for you. You’ll first learn about YouTube advertising and the various types of YouTube ads that are available in 2021. Next, I will show you how to set up and configure your first YouTube advertising campaign. We will also discuss YouTube tricks that can make your YouTube advertising more effective.
YouTube Advertising: What’s it all about?
YouTube advertising is done via Google Ads. This allows you to advertise your video content on YouTube and in search results, maximizing your reach. You could see your video play before another user views it, or show up in search results on YouTube for people to view in full.
Step 1: Upload your video advertisement to YouTube
Before you start configuring your ad campaign, it’s best to upload your marketing video to your YouTube account.
Logging into YouTube and clicking on the small camcorder icon at the top-right will allow you to do this. Simply click “Upload Video”
The upload window will open, where you can choose the file to upload.
Make sure you fill in all information, including the title, description, tags.
Step 2: Create a new campaign in Google Ads
After you have uploaded your video, it’s time to create your YouTube advertising campaign.
First, go to your Google Ads account.
(If you haven’t already got a Google Ads account, check out this guide on how to sign up for an account.)
After you have logged in to your account, click the “All Campaigns” link in the left-hand menu. To create a new campaign, click the blue “+” symbol.
You will be taken to a window in which you can choose a campaign type. Google currently offers five options.
- Universal App
Once you’ve clicked “Video,” you need to select a single goal that corresponds to the main thing you want your campaign to achieve for your business.
If you wish to use YouTube ads for increasing your website traffic, you’d choose the “Website traffic” goal. As you set up your campaign you will see recommendations and settings that can be helpful in generating visits to your site.
Simply hover your mouse over a goal option to find out more.
And for more context, the chart below shows further details about video campaign goals and subtypes.
At any moment, you can change or add a goal. You can also create your campaign with no goal recommendations if desired.
Step 3: Create your campaign
Let’s now configure our campaign.
Select a name
This name is for internal use only. Choose a name that best describes your campaign.
This will help you to easily identify the campaign when you start running multiple campaigns in Google Ads.
You can set your budget
Set the minimum amount that you would like to spend.spend each day.
It is best to start small. This will allow you to test and improve your advertising campaigns so that you get the best return on investment.
You have the option to choose between standard and accelerated delivery.
Standard will spread your budget across the day, while accelerated will show you ads at every opportunity and will drain your budget faster.
You can opt for accelerated delivery to get started. This will allow you to quickly gather data that can be used to optimize your campaign.
Select your Start and End Date
Just enter your start date, and choose an ending date (if desired).
Select Your Networks
This section lets you choose where your ads should appear.
Three options are available when creating a video advertisement:
YouTube search resultsYouTube search results can include ads. This option will limit you to TrueView discovery advertisements only.
YouTube videosYouTube ads will be displayed on YouTube videos, channel pages and the YouTube homepage.
Video partners in the display networkYour ads will appear on all other Google advertising channels.
In this example we will leave the selection as is.
Choose a Language and a Location
Select the language and country you wish your ad in.
Select Your Bidding Strategy
You now need to decide how much you would like to pay for your campaign. There are four options for Google Ads:
Maximum CPV (cost-per-view):The number of interactions and views a video receives determines the cost.
Maximum CPM (cost per mille):For every 1,000 impressions of your ad, you’ll be charged.
CPM Viewable (cost-per-mille, vCPM).If your ad is seen at least 1000 times, you will only be charged for that number. If a user arrives on your page, bounces immediately, and then clicks away, there will be no charge.
Target CPAcost-per-acquisition()The cost of your advertisement is determined by the actions taken by your viewers.
This example shows that our campaign goal is increase site visits. We’ll choose Target CPA.
We will only pay viewers who convert.
Select an inventory type
This section allows you limit the ads to content that is in line with your brand.
If you are a dropshipping company that sells children’s toys, your ads won’t be displayed with content that is violent and/or sexual.
To ensure your ads don’t appear on inappropriate content, it’s worth taking the time to read through each option.
This section allows you to opt out of certain sensitive content categories such as “Tragedy, conflict” and “Sensitive socio issues”.
This step is crucial and should not be skipped. It could lead to branding disasters.
Step 4: Choose the people you want to reach
Before you start selecting your audience, give your ad group an descriptive name. This will allow you to reuse the same audience selection in future ads.
Choose Your Demographic
This is the first step ofFocusing on your target audience.
You can use Ads to specify who you are targeting by selecting options such as gender, age and parental status.
Focus on your target audience
This section explains.Google AdsThere are many options available to you in order to reach your ideal target market. It is worth exploring these markets and being as specific as you can.
Step 5: Choose the location where you want your ads to be displayed
Next, choose the type of content you wish your ads to appear.
Enter your target keywords
Paste or enter your target keywords in the box, one line at a time.
To find keywords that are similar to your target keyword, you can also use the tool “Get keyword ideas”.
Select any topic to display your ads about content related to that subject.
Select Your Ad Placements
Now you can choose specific locations where your ads should be displayed.
You can leave this blank to have your ad appear on any YouTube placements or Display Network placements that correspond with your targeting choices.
Step 6: Choose your marketing video
Next, you can use the search bar for your marketing video. If you don’t have your video uploaded yet, click the link below to upload it to YouTube.
Click on the video to select it.
Step 7: Create your YouTube Ads Video Ad
You must also choose your video format.
Based on your campaign choices, ads will display the options available.
Next, add your URLs and CTA. Finally, include your headline.
In this case, we choose an in-stream format. In-stream video ads come with a companion banner. In this instance, Ads can either upload an image or generate one automatically using videos from YouTube.
Click “Save and Continue” to close the window. Then click “Continue campaign”
Congratulations! You just launched your first YouTube advertising campaign.
YouTube Advertising: What Are the Benefits?
YouTube advertising can be expensive for small businesses, especially if dropshipping is your core business. You might not have enough capital or not getting the revenue you expect from social media advertising.
YouTube advertising is focused on a completely different content format and a very different approach to engaging people. YouTube advertising is the best way to find ad revenue if your audience engages better with video content than other people.
At first, YouTube ads can feel overwhelming.
But YouTube’s diverse advertising formats provide marketers with a powerful suite of tools to reach their target market.
What’s more, with video content expected to claim 82% of all web traffic by 2022, this marketing channel is well-worth getting to grips with.
What type of YouTube advertisement would you like to begin with? Comment below to let us know!