Target, Wal-mart, and Amazon are not only popular retailers; their websites serve as valuable resources. These sites are visited daily by thousands of people who want to read customer reviews and research products. These big stores are often used as search engines when other sites don’t provide enough information to help shoppers make informed decisions.
Online store branding and marketing should include product reviews they are. These statements help to build trust and loyalty and usually describe what makes your products stand out from the rest.
Today, we will discuss how customer reviews can help increase your store’s sales and how to convince them to leave more. Continue reading to learn more.
Your store can benefit from reviews in several ways
Savvy shoppers are almost certain to never buy a product without understanding how it will work for them. They will read all the details, including the bad and the ugly, to help you make an important decision. Should I reach for my wallet and take the plunge?
Reviews can have a positive impact on your customers’ confidence. A shopper is more likely to trust you if they have reviewed your product.
Online reviews can also help increase a store’s visibility. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords.
Customers can also read more reviews on social media, which will increase exposure for your brand and the products.
Your store will be more visible if you have more reviews.
You can also use reviews to help you understand your products better. Although you can spend hours with a product, customers are likely to notice things that you didn’t. Your customers may give you amazing feedback and ideas for improvement, as well as marketing ideas.
All of this being said, customer reviews are not a good way to get customers’ feedback unless your product is going viral or seen on Shark Tank.NotIt’s simple however, there are many easy and inexpensive ways to get customers to share their opinions about the products they have purchased.
Let’s get started.
Ask your customers directly to get started
It is the best way to get customers to review items they have bought or own. Ask them. It’s okay to be direct. Customers don’t always want to leave reviews. But they don’t often remember.
Ask customers who purchased products from you to review your service about a week after they received them. If possible, ask for feedback later if they aren’t likely to use them right away.
These are the two most common methods. If you’re using WooCommerce, the Follow Ups extension allows you to automate this via email with as many different configurations as you like.
The review process should be easy
Do not send customers to review forms that are stuffed with irrelevant fields you will need to enter the following information: A name, email address (for verification or contact purposes only), rating, and review are required.
You may ask customers to create a title or headline and to give a general location (such as a town and/or state) if you feel it is necessary. Upload functions that have been tested on all devices are a good option if you want customers to upload images and video.
Customers will leave more reviews if they can submit them easily.
Incentives can be a great way for people to share information. This is a. This could be as simple as adding rewards for reviews to an existing reward program or creating new incentives.
Call up any established product at Adagio Teas, for example, and you’ll see hundreds, if not thousands, of reviews. Customers are awarded five loyalty points per review.
Adagio.com will give you 50 cents in-store credit every time you write a review about a product purchased.
There are many other incentives that you can offer, even if your rewards program is not available.
- Contest entries(see below).
- CouponsYou could offer a 10% discount on their next order, for example
- Get DiscountsSimilar to the previous, you can offer a $5 discount immediately in return for a review. This is possible with the appropriately-names check out our Discount ReviewExtension
- Gift certificates this is likely to be restricted to reviewers who provide detailed reviews with images or video or who submit multiple reviews within a given time period.
- Although the incentive type should not be the same for all stores, it is possible to increase your chances of getting reviews by using incentives.
In return for feedback, you can offer contest entries
Customers love the chance to win something. It doesn’t mean you have to give up your car. Instead, draw for something simpler, such as a store gift card or a popular low-priced product.
These are some of the most popular giveaway ideas:
- Gift certificates for stores
- Exclusive accessories made specifically for your store’s giveaways
- Popular store products
- Gift vouchers to restaurants or coffee chains
- One-of-a-kind or limited edition item
- Do you want to entice reviewers more effectively? Allow entries to be carried over to multiple drawings so that they have a better chance of winning.
Ask for photos or to reuse photos.
People love to snap photos of… everything! Pictures and videos are more effective than text-only product reviews.
The ability to upload videos and images can help increase your chances of getting a review. People love to share media, especially when they are passionate about a product.
Customers will share more photos and reviews if they are able to convince them to do so. This will give you richer stories to share with customers.
You can request permission from your customers to use photos they have taken on social media (like Instagram or Twitter) for a review and credit. This is a powerful form of social proof and can make your product pages look amazing!
Tip: Ask the right questions
Asking for reviews is a good idea. It’s not enough to find out if customers like the product. It’s important to find out how your customers use it (explanation and photo, video), who they recommend it to and if it has made a difference in their lives.
You want to keep the review forms as brief as possible. Consider any important information that others may need in order to make an informed buying decision. Fashion stores may ask whether a product is true to size. An amateur or professional reviewer can be a benefit to a photography shop.
It is possible to get a more honest review by asking the right questions. Buyers of certain products may also be interested in reporting how the product worked or fit their needs.
How to deal with incoming reviews
Trust and loyalty can be built by handling reviews well. This can help the site get more reviews because people will be able to tell if someone is listening.
Here are some tips for working with reviews.
Moderate your reviews frequently
Plan to review your reviews at least once a day you can either use notification software to be notified whenever a review has been submitted. To keep things moving, moderate reviews and approve or reject them as many times as possible.
Customers can become frustrated when they spend the time to write a review and it isn’t read. Customers will sometimes rewrite reviews and submit them again, feeling lost.
Pay attention to reviews
Respite your errors, clarify product information, and thank customers who took the time to provide feedback. You can. It doesn’t matter if you respondEverywhereReview, but take the time to show you care.
You can still respond to a customer privately by publishing a reply that says you are contacting them via email or telephone. This will show shoppers that you are serious about solving problems, which can boost their confidence.
Do not sweat the little things
People will complain about things, sometimes silly or strange. These reviews can bring down the average, but a higher proportion of positive reviews will balance it out. You can publish all levels of reviews to show that you are real.
Some shoppers may have unusual complaints or be uninformed. Do not be discouraged by your negative comments. Respond and move on.
Online shoppers who are experienced know what to look out for. To see if the product is what they need, they will read the best reviews first. They are aware that some negative reviews of otherwise excellent products don’t necessarily have to do with the product.
Amazon customer reviews of a pair of walking shoes indicate that the problem is with the shoe’s fit and not the product.
If a review is inaccurate, refers to another product, or is abusive, it’s better to just let it go.
Accept the process and sell more products
It is an integral part of online business that customers are asked to review and published. These steps will convince customers that you are trustworthy and offer great products. These steps can inspire customers to leave feedback about your products.
Is your store allowed to allow customers to review products? What are your steps to encourage customers and shoppers to share their opinions with others? Comment below.