Do you recall all the birthday parties you attended as a child? The guest list was full of friends, neighbors, classmates, and family.
It would take you weeks to plan what you’ll wear, imagine the gifts you’d get, and then chalk out the menu. Then, you’d be excited about the games.
What if you forget to send invites?
We can’t even imagine the disaster!
This is the simple point that I want to make, while also realizing how old and tired I am! The point is that no matter how successful an event is, it’s only as successful as its turnout of invited guests.
Although it’s great to hope that your party guests will be polite and eager to attend, you cannot rely solely on this for your business or nonprofit.
Event Marketing is the key to the success of any event. If you don’t put effort into your event marketing strategy, the chances of getting footfall are very low, if any. This is true for both offline and online events.
What is event marketing?
Event marketing simply means letting people know you’re hosting an event, and what it would mean if they came along. It is the strategy of promoting an event online or offline through different channels.
Marketing your event will generate buzz and encourage people to attend, whether it’s a Donation Camp or Volunteer Appreciation Day.
Event marketing strategies: Why you should be interested
The simple answer is: A successful event marketing campaign will get you the attention and footfall that you need to attract attendees to your events. Marketing budgets are crucial. Your strategy will be driven by understanding your resources and your budget.
Event marketing strategies can be effective for many reasons, including reaching the right audience, making an impression, and creating awareness about your event.
A solid event marketing strategy is essential. The right event marketing strategies will be needed throughout the entire process, from the moment an idea is born to make the event a reality.
Who are these people and who is your target audience then?
Knowing and reaching your target audience is key to making an event successful, as I have mentioned before.
First, determine the purpose of the event. Then find people who are compatible with it.
If you host a Donation Camp to raise money for your nonprofit, then everyone who supports it is part of your target audience.
Here are some event marketing strategies you can try for your next event
Once you have a clear idea of who you want to reach with your event, you can start thinking about the best ways to get them to attend it.
How can you make your event marketing persuasive, but not pushy? These event marketing strategies and ideas can help you get started.
Press releases are a great way of attracting attention to people who can help with your event goals. You can invite local media to your event by issuing a press release. This will help you attract new supporters and influencers to your event. This is especially important if your event’s goal is to raise awareness and invite influential people.
This tactic will help you attract the right attention, as social media is a great place to connect with influencers in your area and people with a strong presence. Find influencers in your industry who have a large following on social media. Word-of-mouth marketing is powerful!
A survey by CollectiveBias found that 70% of the generation today relies on peer or influencer recommendations to make purchasing decisions. If you host an event to attract more volunteers, influencers can talk about the event, what it is like, and why they would attend.
Promote your event life
It’s back to social! Facebook is a big space. It’s a great way to spread the word about your event. Live streaming is a new way to market your event. You can have direct contact with your audience and invite them in. This is a great opportunity to show your audience what’s ahead. You can also make compelling pitches about why they should attend the event.
Pop-ups and landing page dedicated to your cause
To direct attendees to your event page, create a pop-up on your website. Although pop-ups can be annoying, they are extremely useful. Pop-ups and landing pages are key factors in determining whether people get drawn in.
Email marketing continues to be the best way to reach your customers and invite them to an occasion. Email marketing is the most used event company Manchester marketing strategy for people who host events regularly.
Spark FOMO (Fear of Missing Out)
Your audience should fear missing out. To show your audience how they will lose out if they do not attend, use imagery and video content. Contrary to popular belief people will be more interested in attending an event if they believe they will miss out on something valuable. To generate curiosity about your event, a simple email subject line, social media campaign, or blog post that says “You don’t want to miss it” can be effective.
Promise a great time and deliver!
Multimedia and multiple channels are a great way to tell people how much fun they will have at your event. Your audience will be captivated by your promotional video, images, and user-generated content. Like any movie, people talk about the trailer and want to see the whole movie. You can give them a sneak peek, either textual or visual, to show that you are making this an unforgettable and enjoyable event. It’s also an incentive for their attendance.
These event marketing strategies have been tested and are highly recommended for use in your event marketing campaign to promote your next event.
How you can run great virtual events
During the coronavirus pandemic, virtual events were very popular. People were isolated and quarantined at their homes. Virtual events continue to be a popular choice, even though vaccines are now readily available in many countries. Virtual events allow you to expand your audience beyond those who have internet access.